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Last Updated: August 13, 2026

At Gupshup, operated by ZIPIZOO FOODS LLP, we value your privacy and are committed to handling your personal information responsibly.

This Privacy Policy explains how we collect, use, disclose, store, and otherwise process your information when you visit or make a purchase from https://gupshupindia.com/, communicate with us, create an account, subscribe to our communications, or otherwise interact with Gupshup.

By using our Website, you acknowledge the practices described in this Privacy Policy.

1. Who We Are

For the purposes of this Privacy Policy:

Brand Name: Gupshup
Legal Entity: ZIPIZOO FOODS LLP
Website: https://gupshupindia.com/

When this Privacy Policy uses the terms “Gupshup,” “Company,” “we,” “us,” or “our,” it refers to ZIPIZOO FOODS LLP.

2. Information We May Collect

Depending on how you use our Website, we may collect information such as:

  • Your name

  • Email address

  • Mobile or telephone number

  • Shipping address

  • Billing address

  • Order and purchase information

  • Products added to your cart or wishlist

  • Account information, if you create an account

  • Communications you send to us

  • Customer support requests

  • Reviews, ratings, or feedback you submit

  • IP address

  • Browser and device information

  • Website usage and interaction information

  • Cookie and similar technology information

  • Marketing and communication preferences

We may also receive information necessary to process payments, prevent fraud, fulfil orders, and provide customer support.

3. Payment Information

Payments made through our Website may be processed by third-party payment service providers.

We do not intend to directly store your complete debit card, credit card, UPI PIN, banking password, or similar sensitive payment authentication information.

Payment providers may collect and process payment-related information according to their own privacy policies, security standards, and legal obligations.

4. How We Collect Your Information

We may collect personal information when you:

  • Visit or browse our Website

  • Place an order

  • Add products to your cart

  • Create an account

  • Contact customer support

  • Submit a contact form

  • Subscribe to email, SMS, WhatsApp, or other marketing communications

  • Participate in a promotion, giveaway, survey, or contest

  • Submit a review or feedback

  • Interact with our advertisements

  • Use features provided by third-party integrations on our Website

We may also automatically collect certain technical information through cookies and similar technologies.

5. How We Use Your Information

We may use your personal information to:

  • Process and fulfil your orders

  • Deliver products to you

  • Process payments and refunds

  • Send order confirmations and shipping updates

  • Communicate with you about your purchases

  • Provide customer service

  • Respond to questions, complaints, or requests

  • Manage returns, refunds, replacements, or claims

  • Maintain and improve our Website

  • Personalise your shopping experience

  • Detect and prevent fraud or misuse

  • Maintain Website and transaction security

  • Conduct analytics and understand how customers use our Website

  • Improve our products and customer experience

  • Send promotional communications where permitted

  • Display relevant advertisements

  • Manage promotions, contests, or offers

  • Maintain business and transaction records

  • Comply with applicable legal, tax, accounting, regulatory, and law-enforcement requirements

6. Order Fulfilment and Delivery

To process and deliver your order, we may share necessary information such as your name, phone number, delivery address, order details, and related information with service providers involved in fulfilling your purchase.

These may include:

  • Courier companies

  • Logistics providers

  • Warehousing or fulfilment providers

  • Payment processors

  • Technology providers

  • Customer support providers

We share information only to the extent reasonably required for the applicable service.

7. Shopify

Our online store may be operated using Shopify and its related ecommerce services.

As a result, certain customer, order, device, transaction, and Website information may be processed through Shopify's systems in order to operate the online store and provide ecommerce functionality.

Shopify may process information according to its own privacy practices and applicable agreements.

8. Razorpay and Other Payment Providers

We may use Razorpay or other authorised payment providers to facilitate online payments.

When you select an online payment method, certain payment and transaction information may be processed directly by the applicable payment provider.

Payment providers may use information for purposes such as:

  • Processing transactions

  • Payment authentication

  • Fraud prevention

  • Security checks

  • Refund processing

  • Regulatory compliance

Their handling of your information is also governed by their applicable privacy policies and terms.

9. Cookies and Similar Technologies

Our Website may use cookies, pixels, tags, local storage, and similar technologies.

These technologies may help us:

  • Keep the Website functioning properly

  • Remember your preferences

  • Maintain your shopping cart

  • Understand Website traffic

  • Analyse how visitors use the Website

  • Measure advertising performance

  • Prevent fraud

  • Improve Website performance

  • Provide more relevant marketing

Some cookies are necessary for Website functionality, while others may be used for analytics or advertising where permitted.

Your browser may allow you to restrict or disable cookies. However, disabling certain cookies may cause some Website features to stop working correctly.

10. Analytics and Advertising

We may use analytics, advertising, social-media, or marketing technologies provided by third parties.

These services may collect information regarding your:

  • Device

  • Browser

  • IP address

  • Website visits

  • Pages viewed

  • Products viewed

  • Purchases

  • Advertisement interactions

This information may be used to measure Website performance, understand customer behaviour, improve marketing campaigns, and show more relevant advertisements where permitted.

11. Marketing Communications

If you subscribe to or otherwise consent to receiving promotional communications from Gupshup, we may send you information about:

  • New products

  • Special offers

  • Discounts

  • Promotions

  • Festive offers

  • Product launches

  • Brand updates

You may opt out of marketing communications using the unsubscribe option provided in the communication or by contacting us.

Transactional communications relating to your orders, payments, deliveries, refunds, account security, or customer-service requests may still be sent when necessary.

12. Sharing of Personal Information

We may disclose personal information to trusted third parties when reasonably necessary to operate our business, including:

  • Shopify and ecommerce technology providers

  • Payment gateways and payment processors

  • Courier and logistics partners

  • Hosting and cloud-service providers

  • Website and IT service providers

  • Analytics providers

  • Marketing and advertising partners

  • Customer-support providers

  • Professional advisers such as accountants, auditors, or legal advisers

  • Government authorities or law-enforcement agencies where legally required

We do not share customer information merely for unrelated purposes without an appropriate basis.

13. Legal and Regulatory Disclosures

We may disclose personal information when reasonably necessary to:

  • Comply with applicable laws or regulations

  • Respond to lawful government requests

  • Respond to court orders or legal proceedings

  • Investigate fraud or unlawful activity

  • Protect our legal rights

  • Protect customers or other persons

  • Enforce our Website policies or agreements

14. Data Security

We take reasonable administrative, technical, and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration, or disclosure.

However, no online system, Website, transmission method, or electronic storage system can be guaranteed to be completely secure.

Customers are responsible for keeping their account credentials, passwords, OTPs, and payment authentication information confidential.

15. Data Retention

We may retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy.

For example, certain information may be retained to:

  • Fulfil orders

  • Maintain transaction records

  • Process refunds or disputes

  • Provide customer service

  • Prevent fraud

  • Meet accounting and tax requirements

  • Comply with legal or regulatory obligations

When information is no longer reasonably required, we may delete, anonymise, or otherwise dispose of it in accordance with applicable requirements.

16. Your Privacy Rights

Subject to applicable law, you may have rights regarding your personal information.

Depending on the circumstances, you may contact us to:

  • Request information about personal data relating to you

  • Request correction of inaccurate information

  • Request updating of incomplete information

  • Request deletion or erasure where applicable

  • Withdraw consent where processing depends on consent

  • Raise a grievance regarding our handling of your information

  • Update your marketing preferences

We may need to verify your identity before completing certain requests.

Some information may need to be retained where required by law or where another lawful basis permits its retention.

17. Children's Privacy

Our Website sells candy and snack products, but the Website and online purchasing services are intended to be used by persons legally capable of making purchases or by persons using the Website under appropriate parental or guardian supervision.

We do not knowingly seek to collect personal information from children in circumstances where doing so would violate applicable law.

If a parent or guardian believes that a child has provided personal information to us improperly, they may contact us so that we can review the matter.

18. Third-Party Websites

Our Website may contain links to third-party websites, social-media pages, payment platforms, or other external services.

We do not control the privacy practices of those third parties.

Once you leave our Website or interact with a third-party service, that third party's privacy policy and terms may apply.

We encourage you to review their privacy practices before providing personal information.

19. Business Transfers

If ZIPIZOO FOODS LLP is involved in a merger, restructuring, acquisition, financing transaction, sale of assets, or similar business transaction, personal information may be transferred as part of that transaction where permitted by applicable law.

Any successor organisation receiving such information will be required to handle it in accordance with applicable legal requirements.

20. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in:

  • Our Website

  • Our products or services

  • Our technology

  • Our business practices

  • Our service providers

  • Applicable legal or regulatory requirements

When we make changes, the revised Privacy Policy will be published on this page with an updated “Last Updated” date.

21. Governing Law

This Privacy Policy is intended to be interpreted in accordance with applicable laws of India, including applicable data-protection and privacy requirements.

Nothing in this Privacy Policy is intended to restrict any privacy or consumer right that cannot lawfully be restricted.

22. Contact Us

If you have questions, concerns, complaints, or requests regarding this Privacy Policy or the handling of your personal information, please contact us:

Brand Name: Gupshup
Legal Entity: ZIPIZOO FOODS LLP
Website: https://gupshupindia.com/

Address:
ZIPIZOO FOODS LLP
Nuruddin Road
Asansol, West Bengal – 713303
India

Phone: +91 94741 13737

Email: gupshup.treats@gmail.com